Focus is the new shiny object

This Week, For Us | Issue #002

Jun 12, 2026

For years, I ran my business doing too much at once.

Pulled in every direction, perpetually feeling behind, convinced that if I’d just been a little smarter or worked a little harder, I’d have it all figured out by now.

There’s always a new shiny object.

A new platform to learn, a funnel to build, a freebie to make, the tactic everyone swears by this month.

This is happening 10-fold with genuinely life-changing technology coming on the scene every week.

And the pull is no joke because every new thing shows up looking like the thing that’s finally going to work, the piece you’ve been missing.

You start the funnel, half-build the freebie, post for two weeks, and then the next shiny thing comes along and you’re off again. You look up six months later, you’ve been busy the whole time but what’s really changed?

Which is why focus is more of a superpower than ever.

If this is hitting close to home, I wrote an article for you this week. It’s linked below.

Maybe you’ve heard…

The week in AI and systems, filtered down to a few things that I think are genuinely helpful for people like us.

Claude got a big update

Anthropic released a new Claude model (Fable 5) that’s a lot better at holding a long, complex thread.

It’s noticeably better at:

following long, multi-step instructions
writing and summarizing long pieces
staying consistent across a big, drawn-out task

What it means for you: a lot less copy/pasting, a lot less reminding, and one thread can handle more things end-to-end.

Creating graphics keeps getting easier

Google is expanding its AI image tools across Photos, Search, and Workspace.

You describe what you want, and it does the visual work.

editing objects and backgrounds
restyling a graphic for a different format
making a marketing-style image from a simple prompt

And it’s not only Google. ChatGPT and Canva’s AI tools are at the same place now, where you describe it, get something good back, and tweak from there.

What it means for you: faster content, fewer design bottlenecks, and more of your time going to deciding what to publish than making it.

(Claude Design System epic guide coming soon too.)

Instagram will let you rearrange your grid

Instagram is rolling out a feature that lets you reorder the posts on your profile. Your pinned posts still hold the top, and the grid becomes something you arrange yourself, separate from the order you posted in.

What it means for you: your profile turns into a page you can curate based on what you want people to see first.